Enhancing Hair Purity for Newborn Virginal Beauty
"Hair Purity" is the rich and natural beauty that hair originally has. This purity slowly, but inevitably, decreases over time due to aging and damage caused by coloring, perming, and UV burn, resulting in loss of shine, bounce, and resilience. The concept behind QUO, is that the original beauty of hair is achieved not by decorating and hiding deterioration, but by revitalizing the life force of the hair itself. This is achieved by
replenishing hair with elements as close as possible with the natural components lost from hair and building a scalp environment that will enable hair to be born and grow with its original beauty. By continuing such an essential hair care regimen, hair purity increases and hair glows with its original beauty full of vitality. With this new hair care concept of hair purity, QUO aims to realize glowing rich beauty from within.
Care Effects of QUO
- Brings out and enhances the essential beauty of hair with continual use
- Prevents graying
- Repairs damage from deep inside
- Builds scalp environment for pure hair to grow
- Creates a lustrous shine
- Bounce and resilience
- Makes hair manageable and soft
- Longer lasting color and perm
- Aging care for both hair and scalp
- Silicone free
QUO looked to the cutting-edge globally patented lamellar technology to advance the emulsification technique for creating the base of shampoos and conditioners and has adopted the 100% Liquid Crystal Structure, which is much more resistant to breakage when compared to other Liquid Crystal Structures.
- All QUO shampoos and conditioners have a 100% Liquid Crystal Structure that cannot be easily broken, even when rubbed
- Delivers active ingredients deeply into hair as well as creates a stable, uniformly layered liquid crystal structure around it, for lasting gloss, texture, and softness to the touch
Amazing restorative power and aging care!
The ideal combination of fulvic acid and hematin.
The much talked about ingredient hematin, binds with hair protein keratin to repair damage deep within layers of the hair. Hematin is also effective for preventing graying and providing UV care, as well as eliminating waste products that have accumulated in the hair and scalp. To further enhance these actions, Amatora has been conducting studies on the combination of hematin with various ingredients, and has identified an ideal ingredient, fulvic acid, a substance that holds the secret to the life force of the Earth from a hundred million years ago. Extracted from pure deep ocean sand dating back to the time when life began on Earth, fulvic acid is a rich source of amino acids, minerals, vitamins, and enzymes. Its powerful chelating effects are believed to enhance the functions of hematin.
Refined form of hemoglobin.
Binds with keratin, the hair protein.
- Invigorates melanin and prevents graying. Repairs damage from deep inside and gives bounce and resilience.
- Removes residual alkaline and maintains long lasting color and perm UV care as well as neutralizes odors.
Extracted from pure deep ocean sand deposited a hundred million years ago, its life force enhancing potential is raising high expectations
- Rich source of 18 amino acids, 16 minerals, vitamins, and enzymes, nurtures healthy hair.
- Further enhances the effects of hematin through chelating effects.
- Works on scalp cells and builds the environment for beautiful hair to grow.
Japanese Patent No: 3987551・3987552
Overseas: US7534369・US7696254 ・EP1801184・EP1801185
hair bath es<shampoo>
hair bath es
Gently washes hair with keratin and apple amino acid, Heightening hair purity and restoring virginal beauty.
Aging care shampoo containing fulvic acid and hematin delivers ingredients deep into the hair through the highly penetrable 100% Liquid Crystal Structure and delivering potent treatment effects. It repairs damage as it shampoos hair because the cleansing agent is made of apple amino acid and keratin, which makes up about 80% of hair. The fine elastic foam application makes the hair soft and silky, allowing fingers to run through smoothly.
It can also be used as a foam mask, to further increase penetrability. Hematin and fulvic acid work on scalp cells preventing graying and building an environment for beautiful hair to grow. Moisturizing ingredients such as squalane and jojoba oil leave hair supple and manageable. It eliminates residual alkaline, making it suitable for use after coloring or perming as well as cleanses hair gently and to such a silky and shiny finish that no one would believe it is silicone free.
Soft finish with collagen Heightens hair purity to restore virginal beauty.
A rich, aging care conditioner that contains fulvic acid and hematin as well as an abundance of both collagen and marine collagen that works to leave even dry damaged hair with a soft supple finish. Marine collagen is particularly adsorptive and thoroughly repairs damage by firmly adsorbing onto hair. Its cuticle tightening effects prevent color from fading, and enhance shine.
The high penetrability of the 100% Liquid Crystal Structure allows ingredients to be delivered deep in the hair. As a result, layers are built up with each use, increasing the hair's ability to retain moisture and making the hair more silky and smooth. Furthermore, the abundant orange raffia oil, argan oil, and shea butter contained within replenish moisture, and the dense cuticle coating formed by the raw keratin leaves hair soft, bouncy and simply delightful.
Silky finish with chitosan. Heightens hair purity to restore virginal beauty.
Silky aging care conditioner that contains fulvic acid and hematin as well as excel chitosan, which creates a supple but superior film coating over the hair surface. This produces a silky texture, bounce, resilience, and natural shine, as well as protects the hair from damage. Delivers ingredients deep into the hair through the high penetrable 100% Liquid Crystal Structure.
As a result, layers are formed with each use, increasing the hair’s ability to retain moisture and making the hair more silky and smooth. Royal jelly, honey, and 12 types of precious oils are included to support healthy hair growth and replenish moisture while repairing damage. The abundant oil creates softness inside the hair, leaving even fine thin hair bouncy and silky. Hair is left so light that it makes you want to touch it.